12 effective ways to get bookkeeping clients consistently
A major part of registering your business and opening up shop is choosing a business entity. This will govern how you pay taxes as a small-business owner, but also what kind of liability protection you have in case something goes wrong and how you’ll structure your business. how to get clients as a bookkeeper Our partners cannot pay us to guarantee favorable reviews of their products or services. This is why having a great client experience from day one is so important. And one of the easiest ways to make sure your onboarding process goes smoothly is to leverage technology.
Build Your Brand and Presence
- Finally, remember that like all marketing strategies, consistency is key.
- LinkedIn is also a great resource if you’re seeking bookkeeping work as it draws a variety of companies from industries that may be a fit for your skills.
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- Cost is one of the biggest considerations that business owners will have when hiring a bookkeeper.
The cover letter samples by LHH show that it’s important to clearly state your intentions and summarize your strengths, skills, and experience in the letter. Most platforms like LinkedIn, Facebook, Twitter, and Instagram make responding to comments or direct messages easy. This is another way to get personal with your audience and let them know you are responsive. When you use Taxfyle, you’re guaranteed an affordable, licensed Professional. Finding an accountant to manage your bookkeeping and file taxes is a big decision.
Offer competitive pricing and flexible packages
- Some downsides of UpWork include being required to charge by the hour (which I advise against), and you’ll have to give up a chunk of your earnings to use the platforms.
- You will learn the exact skills you need to be successful in this field, even with no experience or education.
- Your listing will show your name, information about you and your business, and a way for potential clients to contact you and possibly hire you as a bookkeeper.
- Using paid advertising to find new clients may seem like the obvious place to start, but many accountants and bookkeepers have found it to be a poor fit.
To learn these skills and others, new bookkeepers often receive around six months of on-the-job training to learn how to use bookkeeping software, databases, and spreadsheets. As a bookkeeper, it’s beneficial to position yourself as someone tech-savvy and up-to-date with the latest trends. 44% of small businesses have moved to the cloud in recent years, and it is not just a fad – it’s a significant shift in the business world. Keep your skills up to date, evolve the depth in which you know your preferred platforms and stay apprised as their features change, as well. You can always attend professional events, too, such as conferences and networking events.
- In the cut-throat bookkeeping industry, social proof can be a powerful asset for bookkeeping firms seeking to get new clients.
- You’ll want to share some information, benefits, the value you offer, and a way for people to get in touch with you.
- Of course, to make sure your ads are providing a decent ROI, you need to make sure you have clear, specific customer profiles.
- A company hires a bookkeeper to manage and organize its finances, including detailing and categorizing all transactions.
- This works well if you have already built a relationship with clients and want to keep them in the loop about what’s happening in your business.
- One great way to do this is the Calendly app – block off some time during the week and keep it free for sales calls.
- Danielle Bauter is a writer for the Accounting division of Fit Small Business.
Reward Clients Who Refer Your Services
You can easily make $5,000 each month working from home if you can master the art of marketing. This is one of the biggest reasons Leap Into Bookkeeping (my 9-week CPA mentorship for bookkeepers) was born. You can use both technology and real-life ways to connect with people, show them what you’re good at, and get them interested in working with you. Ask if they know anyone who might benefit and offer incentives for referrals, such as discounts or small tokens of appreciation.
There are many creative ways for your bookkeeping business to stand out from competitors. If you’re wondering how to find bookkeeping clients, read our tips below. Establishing and growing a bookkeeping practice can be challenging, and attracting new clients can feel like an uphill battle. This blog discusses practical https://www.bookstime.com/ strategies for enhancing your services and attracting more bookkeeping clients. If you’re just starting a bookkeeping business, it’s likely that you’ll just be working solo, at least for the beginning. Consider starting your search into business entities for bookkeepers by looking into sole proprietors and LLCs.
When they’re not consistent, they don’t see results.” Likewise, some types of networking may not align with your personality or values. It can take a huge budget to build enough awareness with prospective clients to really get a return on your investment. “I advertised a few times on Facebook and got no results,” says Sal Rezai. While there are many reasons a Facebook ad might not perform well, you can quickly blow your budget by attempting to optimize your ads. Adding advisory accounting services to your menu can be a great long-term play. Past clients who consider you a reliable financial advisor can be a good referral source.
To save you time, here’s a list of The best accounting forums and communities. Use the filters at the top to narrow down your search to “posts” and sort by “latest”. Building professional pages with high engagement doesn’t happen overnight, but you’ll be glad you spent a little bit of time every day further down the line. Lastly, look for other professions that could coincide with yours that you could build relationships within those fields.
